CLIENT CASE STUDY

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THE ASK

  • Clean up the social media accounts 

  • Increase engagement with following

  • Increase awareness of Kokanee Chalets

THE CHALLENGE

Kokanee Chalets has social media accounts on both Instagram and Facebook. When I took over the social media management, there were a few challenges:

  •  Photos promoting the campsite were misleading and incorrect leaving customers confused about what to expect

  • They were following 2X the number of followers (with many accounts being fake) impacting how the algorithm favoured posts

  • Very low engagement on posts (both likes, comments, shares)

  • In the midst of travel bans due to COVID-19

THE WORK

I tackled their accounts a few different ways:

  • Prioritized archiving incorrect and misleading posts

  • Optimized bio

  • Researched relevant niche hashtags of various popularities

  • Removed fake followers to improve how the algorithm ranked the pages

  • Used more available features and began using short-form video, a type of content that is currently favoured by the algorithm

  • Developed relationships with local tourist pages and small businesses in the Kootenays to cross-promote

RESULTS

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LIKES

My client saw a huge 193% average increase in the number of likes their posts received since Buffalo Marketing took over their account.

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INTERACTIONS

Another huge win is that post interactions have increased by 100%!

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VIDEO CONTENT

Utilizing short-form video on these platforms has been very beneficial. 3 short videos have currently resulted in over 7000 views and have also contributed to reaching new accounts and growing the customer base

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COMMUNITY

Key relationships have been developed with large accounts with similar target audiences resulting in valuable cross-promotions.  Through my hashtag strategy their posts were noticed and shared by accounts such as Parks Canada with over 500K followers.

Looking to strengthen your social strategy?

Social media is one of those things that everyone thinks they can do, but when it comes down to it, there's a lot more to it. If you're just aimlessly posting on your feed and not seeing the results you want, I can help!

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